Case Study
CASE: The Pizza Puzzle Topic: Deceptive Advertising The Marigold Inn, located in Augusta, Georgia, is facing a decline in its room service business, which is the highest margin portion of its food service operation. Sharon Coombs, the Restaurant and Food Services Manager, noticed the decline and tried to improve it by installing a pizza oven and offering room service pizza. However, sales did not increase. She then sent out questionnaires which were completed by departing guests to reveal the problem with the product. The issue was found to be the pizza quality. After improving the quality of the pizza, Sharon believes that the less than positive response and decline in sales is due to their guests misperception of the quality of the Inn's pizza compared to its competitors and not the pizza quality itself. Based on this conclusion, Sharon proposed a solution, to create a Napoli Pizza brand for the hotel using a broacher for the guest room delivery service which leads guest t