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Showing posts from February, 2023

Case Study

CASE: The Pizza Puzzle Topic: Deceptive Advertising   The Marigold Inn, located in Augusta, Georgia, is facing a decline in its room service business, which is the highest margin portion of its food service operation. Sharon Coombs, the Restaurant and Food Services Manager, noticed the decline and tried to improve it by installing a pizza oven and offering room service pizza. However, sales did not increase. She then sent out questionnaires which were completed by departing guests to reveal the problem with the product.     The issue was found to be the pizza quality. After improving the quality of the pizza, Sharon believes that the less than positive response and decline in sales is due to their guests misperception of the quality of the Inn's pizza compared to its competitors and not the pizza quality itself. Based on this conclusion, Sharon proposed a solution, to create a  Napoli Pizza brand for the hotel using a broacher for the guest room delivery service which leads guest t

Part I: Vision, Mission, and Goals...

Though it feels as if my life is in a constant flux of "hey look over I'm the next hurdle for you to jump, lets see how many time you can be sidetracked from your goals!" I do find myself self looking back at some things which do help to guide me through those hiccups and keep me on my path (no matter how hard I procrastinate.) VISION: I am fully dedicated to learning from every step I take during my career journey over the next ten years. I want to be in a position where I'm well employed within the marketing field and also do some freelance work on my own as well. Mission: To enact my vision I will build a reputation and well rounded portfolio of educational, professional, and personal achievements that reflect myself and my ability to contribute to a business in a strong and meaningful way which leaves a positive impact. Goals:   Short-term: Fall 2023 In the next few months I'll be happy to say I've completed all of my required learning from this program, b